Asics started in 1949 under the name Onitsuka Tiger. Onitsuka Kihachiro, in his small shoe factory in Kobe, Japan had the ambitious goal of creating the best sport shoes in the world. So, working closely with athletes and coaches he produced shoes that characterise the development of athletic footwear over the decades.
This is why athletes put their confidence in these shoes – and why they have been so successful over the years. It is the story of a little company with a dream becoming one of the biggest in the world, through dedication to an exceptional product.
But they are not the only one these shoes are popular with, they have also become an important part of street style and pop culture alike, with Uma Thurman sporting a pair in Kill Bill.
This fall their colourful collection will give you all the edge you need, whether you like them for aesthetics or performance, you definitely get the both of best worlds.