Rio 2016 Olympics And Its Fashion Highlights

Posted by August 10, 2016 - Design, Fashion, LIFESTYLE, Trends

Olympic Games Rio 2016

The Rio Olympics are officially ON and with them a tone of history and more one-in-a-lifetime moments that are about to join the Olympics memorable history album. Not only athletes were waiting for this day to come, designers from all over the world also had the opportunity to dress a whole team of athletes who then wore their chosen gowns proudly while presenting their teams to a packed stadium at the rhythm of some original Brazilian samba. Here is a short list of some very well known designers who got to represent a whole country through the fashion art.  Armani, who got to dress the Italian team, Ralph Lauren who had to put together an outfit that more than 500 athletes would be wearing into the Maracanã Stadium, H&M for the Swedish team, Lacoste for France, Stella McCartney for team Great Britain or Christian Louboutin who got the chance to style the Cuban team.

Even though we were very impressed with the Rio 2016 Opening Ceremony, we have to admit that we are still in shock with how the Brazilian retired supermodel, Gisele Bündchen glided through the 125 meters long walk towards the official opening of the games. She owned that Olympic runway like it was hers and stepped very strong and proud of her country all the way, leaving everyone at the Maracanã with their eyes wide open as her hair flowed down the improvised runway and rocked a crazy 5” stilettos like it was a new Olympic category. Way to go Gisele! 


Olympics through the years

We have waited four long years since the daydreaming closing ceremony in London in 2012 to finally be able to enjoy a new chapter of Olympics news and focal points. 

The games usually leave many highlights and moments that quickly become part of the world’s sport history. Funnily enough all these have a clear impact in fashion too and vice versa. Without going any further, here is an outstanding example of how fashion can secretly hit on the worldwide games. “Flo-Jo”, an American athlete surprised the audience not only by becoming the 1988 fastest woman alive, but also with her chosen outfits to participate in the games. Here are some highlights of this athlete best outfits while competing in Seoul.

Olympics in Fashion Today

Vogue also decided to get inspired by the most promising event of the year and created some very strong images merging supermodel Gigi Hadid’s beauty with former American Olympic champion Ashton Eaton’s skills in one shoot, photographed by the one and only Mario Testino. The result, as expected, is incredibly amazing – full of colours and movement pictures that are fabulously precise and grazing perfection.

Just in case all these pictures have made your hidden sporty vein start beating stronger and stronger, here are some of the best buys you could easily get at Humanic - to give your feet that Olympics – feeling!

Skecher Flex Appeal 2.0

Nike Kaishi

Adidas Original Gazelle


Pictures via Vogue, BBC and Instyle.