The new lingerie campaign of & Other Stories bowls us over! Instead of the usual thin and tall models with long hair and perfect, tanned skin the H&M-owned brand shows real women with real bodies. For that they asked blogger and yogi girl Helin Honung, cellist Kelsey Lu McJunkins and copywriter Ida Jagerfelt to star in their pictures. They have birthmarks, tattoos, scars and everything else that mortals feature. Ok, the hair might still be long, but it is located where you won’t expect it..
It is dispensable to say that these women look stunning, right? Acutally, they even steal the show from the underwear.
Thank you & Other Stories for featuring this amazing women and therefore proofing that imperfection (- related to what most people in society classify ‘perfect’) is considerably better than 0815-models! Hands up!
pictures via & Other Stories