Keds are so much more than just a shoe, they are an institution. Every spring and summer they are there for us as the perfect shoe – stylish, practical and feminine. And this isn’t just a recent trend either the brand has been around since 1916. When they first came out they revolutionised footwear. Keds were the product of the US Rubber Company who developed a specialised rubber for the soles and from there – the sneaker as we know it was born. There would be no modern sneaker without them.
Over the past century Keds have been a beloved staple, just take a look at all these famous faces who wore these amazing shoes.
And of course, we cannot forget about Keds ambassador Taylor Swift who embodies the brand with her fun and flirty style.
Get the Keds look yourself: