Great illustration always catch my attention and within seconds I am entering a whole new world that the artist created for me. When I saw Alexandra Cook‘s fruit illustrations for the first time they made me smile and made me feel happy. They are just way too adorable to be ignored. Alexandra is a London based illustrator, who graduated from London College of Fashion. She is now running her own business and we met the talented artist to ask her some questions:
Q: Where do you get your inspiration from?
A: I get inspiration from all kinds of things, fashion, movies, interior design, cartoons… I think I am a little bit of a child at heart still. I enjoy collecting children’s books and and novelty toys which give me a wonderful sense of nostalgia and that helps me with my design processes too. Overall I take inspiration from what’s around me, nature, animals… Anything I take joy to look at tends to transcribe into my work quite literally.
Q: How important do you think is a degree in the creative industry?
A: I think it all really depends on what part of the creative industry you want to focus on. I believe there is still a lot of highbrow about which university you attended in regards to what creative field you want to go in. In some respects I do think that it is important and helpful to have attended a considered highbrow uni specially for the creative industry. However it is all dependent on the person. Some people need an extra push that university can give you. At the end of the day creativity isn’t exactly something you can learn but other people can help you refine it.
Q: You live and work in London. What do you like the most about this city?
A: London was always the one place I wanted to move to and it doesn’t disappoint. Culture is at my doorstep, I have some of the best galleries and museums in Europe to visit whenever I fancy. My favourite being the Victoria and Albert Museum.
Q: Can you imagine moving somewhere else in the next years? If yes, where and why?
A: My boyfriend and I once thought about living in Paris for just a few short months however we changed our minds and got a cat instead! You can never see where life will take you but I would not deliberately decide to move out of London permanently as I love it here too much.
Q: Where do you see yourself in 5 years?
A: That is such a difficult question! I don’t think I’ve ever been able to think so far ahead but I guess if I’m a lucky girl I would like to know that more people will be enjoying my work still. I’d like to say that I had at least one (if not two!) children’s picture books published by then, that would be a big personal achievement for me. And it would be lovely to have seen my merchandising brand ALXNDRA expand and grow.