If you find yourself in the first district of Vienna, you have probably seen the Popp & Kretschmer on the Kärntner Straße. Well, the Viennese high fashion store blew us away with their latest campaign with none other than the Swedish top model Frida Gustavsson.
The name might not ring a bell at first, but you probably know her face. She has modelled for almost every big designer – walking in more than 60 shows this year alone! Photographer Rafaela Pröll got all of this started, she wanted a big star for this big campaign.
The theme for this season is “Natural Architecture”, in the gardens of the Schloss Halbturn. Frida wears brands like Elie Saab, Casadei and Emilio Pucci - you can feel the luxury in every shot. See for yourself!
Photos by Rafaela Pröll via Popp & Kretschmer