What’s your first thought on the ‘Forever Faster’ statement? It brings excitement to almost every athlete along with a positive charge and a competitive spirit…And that was exactly the thought of the major German company that produces the athletic and casual footwear, as well as sportswear – Puma. Puma has an interesting history, being founded in 1924 as Gebrüder Dassler Schuhfabrik by two brothers, Adolf and Rudolf Dassler, who split in 1948., forming two separate entities – Adidas and Puma. What intrigued us is the newest Puma campaign ”Forever Faster”, which is presenting athletes who stand out as individuals, in two ways, with their personality and performance. The names behind the campaign are famous athletes like Usain Bolt, Mario Balotelli and many others to be used as synonyms for the the brand’s newest tagline unveiled in its mission to become the fastest sports brand in the world.
Forever Faster stands for the joy of being first and the best. It became a Puma statement, reminding people that they will keep being the fastest sport brand in the world.
We’ve always been known as a brand that takes risks and that’s not going to change, Forever Faster clearly represents that. This is going to change the way we approach product design and innovation as well as how we market our brand.
The great thing about this campaign is that it’s finally ‘Fashion meets function’, and this time the accent is on the GORE-TEX fabric and warm lining.
PUMA GORE-TEX Sneaks
Since 1976, Puma sneakers have been richer for the GORE-TEX fabric – the first of its kind. How does GORE-TEX affect Puma? The heart of GORE-TEX technology is an extremely thin membrane that is durable, waterproof, breathable and windproof, with over 9 billion pores per square inch. It not only takes care to make sure your feet stay dry and safe, but also to offer style and improved performance with worldwide recognized technology.
PUMA WARM LINING sneakers
The fleece lining of these Puma sneakers will keep your feet warm like a grandma’s wood stove. Besides keeping your feet toasty, this special soft fleece lining makes these shoes one of the most comfortable sneakers out there. With a warm lining that is still lightweight, you will be able to spend the whole day in them easily, while enjoying your winter activities. You’ll never have to go back to clunky winter boots again and trade fashion for function!
We checked the Forever Faster collection and made our selection of women/men footwear for fall 2014 here:
PUMA Suede Mid GTX, €130,00
PUMA Rebound, €64,95
PUMA Vikky Boot, €74,95
PUMA Vikky Winter, €64,95
Visit HUMANIC online shop to find more Puma footwear!