We are all familiar with the plump man up in the North Pole, but this year there is a new Santa in town and he goes by the name Fashion Santa. He is here to bring the same cheer and bright smiles he is known for – but with a whole new look.
This bold new look isn’t just fashion for fashion’s sake either, it is a part of the Fashion Santa holiday campaign where the Yorkdale mall in Toronto will donate $1 to the SickKids Foundation for every selfie posted with the hashtag #YorkdaleFashionSanta. Already over $10,000 has been raised for the charity.
The man behind the beard is Paul Mason, a model for over 30 years who is a natural fit for a younger, thinner, Kris Kringle. This is a fun, fresh way to bring joy this holiday season – and it is going to a good cause. This is what the season are all about!