Essena O’Neill is an 18 year old Instagram celebrity, with over half a million followers you could say her community worshipped her and her “ideal life”. What she wants you to know is that it is not REAL. She reveals what is like behind the smoke of a fabulous Instagram life. She felt as though her photos portrayed the wrong message to young girls, constantly struggling to have her picture perfect lifestyle.
She changed many of the captions on her Instagram telling the real story behind the photos – which is not always as glamorous as it looks on. She hopes this will be a game changer in the way people use social media. As she explains “Without realising, I’ve spent the majority of my teenage life being addicted to social media, social approval, social status and my physical appearance,” which she thinks is a problem in todays society because it has become very normalized. She wants to let people know that this is not real life though and encourages others to unplug as well.