Press Release: The New Humanic Fall/Winter Campaign
Last tuesday the Austrian Press got to catch a first glimpse of the new HUMANIC campaign for Fall/Winter 2016 and the new collection. The press release took place at The Room in Vienna’s 3rd district. Besides representatives of the Austrian media, among the guest were also celebrities and famous fans of Humanic shoes. As one of the highlights (next to the shoes of course ;)) of the launch party a street style dance performance on treadmills by „Dance Industry“ amazed the audience. This included Marika Lichter, Zoe Straub, Maria Großbauer, Niki Osl, Evelyn Rillé and many more!
Zoë Straub, singer and Austrian representative of the ESC 2016: “HUMANIC accompanied me during the Song Contest and is kind of a lucky charm for me. I saw so many cool booties that I need to have!”
Thomas Borchert and Marjan Shaki
Thomas Weber, Christine Zach, Maria Großbauer, Alex Schönburg
Marika Lichter (2nd from right) found some shoes as well
Maria Großbauer, Richard Szabo, Maria Yakovleva
ENJOY LIFE & STYLE
It’s showtime! Life is a stage and the streets are our runways. The personal style is the best way to present the own manner of enjoying life. A main part of styling are definitely the shoes, bags and other accessories, that can be combined and played around with in many different ways. The new Humanic motto is just about what we want for the cold season: Joy, fun and lust for live – and all of it in the most stylish way.
Fotocredit: HUMANIC Fotograf: Wolfgang Zac Stylist: Max Märzinger
The collection for the coming season includes men’s, women’s and kids’ shoes – there is a fall line, including several trends such as Kaleidoscope or Checked Up, and a winter line with even more new trends.
About The Production
The campaign was shot in Hamburg, which is the perfect city to embody the new motto Enjoy Life & Style. The photographer was Wolfgang Zac, who already did the last (spring/summer) campaign, which was produced in Gran Canaria. This time, the choice fell upon the city at the Alster because of it’s urban but cosmopolitan flair that makes the perfect scenery for Humanic’s Street Fashion shoes.
Apart from the many stunning photos, taken by Zac, also 4 short spots where shot, they will be on TV screens in fall.
Pictures from the event by Andreas Tischler for Humanic