Behind The Scenes – The Roadtrip

Posted by March 22, 2016 - Film, Music, Pop Culture, We L@VE Shoes
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Finally: The new HUMANIC spot – The Roadtrip – is out. You maybe already saw it on TV or had a glimpse at it on YouTube, but there are some pretty interesting facts that you don’t yet know about it. Of course, we also provide you with the most funny and delicate behind-the-scenes photos.

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Together with the media and advertisement agency Agency4e7 and their young and cool team we shot the spot in the beautiful landscapes of Gran Canaria. You see, embarking on a roadtrip was not only the motto of the campaign, but also of it’s shooting. We had a wonderful time on the island, working together with so many great people that really are passionately  behind what they are doing. And – as we think – the outcome is the proof of a sublime teamwork. 

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As a photographer for the roadtrip campaign we could win Wolfgang Zac over, the world famous (Austrian!) artist who already worked for clients as VOGUE, Becks, Volkswagen, Gauloises, McDonald’s, Billa and many, many more. Always a joke on hand, he made sure that the shooting won’t get boring at all. 

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What we are pretty proud to present is the marvelous soundtrack of the spot. The lyrics were written by Marta Palandri, editor of Notorious Mag and contributor at Agency4e7, exclusively for the spot, while the music was created and produced by Michael Tanczos and performed by Jewels. You can download it for free here

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On this way, we would also like to thank every one who took part at our roadtrip and made it an unforgettable journey. YOU ARE EXTRAORDINARY. ALWAYS.

photos taken by Martin Rausch, Art Director at Agency4e7