Austrian Labels To Keep An Eye On Pt. II

Posted by July 12, 2016 - Austria, Fashion, Things We L@VE
Austrian Labels To Keep An Eye On

Some time ago, we already introduced you to some Austrian Labels, which we think are really cool. It is really interesting to see that so many little, local designers currently open their doors, even though fashion industry tends to get more and more global. While we may sometimes have the impression that all the small, individual brands are dying out and only the big companies survive, this is not entirely true…

The real cool and alternative designers always know how to make their way. Original and alternative designs are favored over high fashion brand’s products, which are already becoming more or less ‘common’. And because there are (lately especially in Vienna) so many new, outstanding and individual Austrian Labels coming up, we don’t get tired of presenting our favorite ones to you. 

Each of this labels represents uniqueness in it’s own way – and not only for their designs and products – but also when regarding their concepts, histories or  intentions. 


The recently founded design agency just presented their first collection last week in Vienna. It is not really a label, but more a collaborative project: The two founders of WEARETHEFACES, Amanda Karijord from Oslo and Hannah Gutkauf from Vienna, collaborated with three international artists for their first collection. Anny Wang from Sweden, Felix Pfäffli from Swiss and Tim Lahan from the US are graphic designers, illustrators and artist that WEARETHEFACES could win over for their clothing line. With this unusual concept we are already excited about what is next to come! For now, check out Anny’s, Felix’ and Tim’s designs online!


Anny Wang

Felix Pfäffli

Felix Pfäffli

Tim Lahan

Tim Lahan


After running her own fashion store Sight since 2007 in Vienna, promoting international and local designers as HENRIK VIBSKOV or YEAR ONE, owner Vivien Sakura Brandl decided to found her very own fashion label. This is how SightLine was born last year! Vivien’s fall/winter collection “TRACES” will be available from friday at Sight Store (at Kirchengasse 24) and online, in fall the spring/summer 2017 collection, which was inspired by Takeshi Kitano’s cult movie Dolls, will be presented in New York, Paris and Tokyo!

SightLine 1Sight Line 2

‘TRACES’ Fall/Winter 16/17 collection


SightLine Store at Kirchengasse 24 in 1070 Vienna



The Swimwear by Margaret and Hermione is not only produced in Europe under fair and sustainable conditions, it is also made of recycled and eco certified materials of highest quality! While the prints of the beautiful bikinis and bathing suits are hand-drawn illustrations (which are awesome!), the basic raw materials come from recycled fishing nets which are no longer in use. Everything about the production and the materials (from raw material to packaging and price tags) is eco-friendly, what makes you feel even more special and proud when wearing this pieces! Available online, at Sight or at Samstag Shop in Vienna.

margarethermione-13unspecified (1) Kopieunspecified (2) Kopie

Pieces from the summer 2016 ‘Coco Lime and Beasts’ collection 


very island’s club division middlesex klassenkampf but the question is where are you, now? is admittedly a name not to be remembered very easily. But as exceptional as the label’s name are the designs and the idea behind it: all sexes casual wear, made of organic fair trade materials, sustainably produced. So there is double political appeal: Gender equality AND environment protection. Is there anything left to say? “The question marking the end of the label’s name should be read as a constant appeal, reminding us that fashion is not a closed entity, but a vital part of social, political and cultural discourses.”


‘Endless House’ spring/summer 2016


‘frame.framed.rahmen.gerahmt.’ fall/winter 16/17


‘ZENTRAL, #6959cd’ spring/summer 17


Images via We Are The Faces (© Zinna Mac-Eochaidh), Sight Line (© Mario Kiesenhofer), Margaret & Hermione, House Of The (© Christian Benesch)